Insolvency practitioners often find themselves caught in a never-ending cycle of networking, trying to stay top-of-mind with potential work introducers. The traditional marketing strategy — spending hours schmoozing at events, lunches, and social gatherings — feels more like a chore than a genuine business development activity. It’s time-consuming, often uncomfortable, and takes you away from your family, hobbies, and the things you actually enjoy. Worse still, this approach is hit-or-miss, offering no guarantees that your efforts will translate into actual work. And let’s be honest, the marketing literature in the insolvency field? It’s often uninspired, focusing on tired clichés like “We can help you write off your Bounce Back Loan with no consequences.” This kind of messaging doesn’t set you apart; it makes you blend into the crowd.
What if there was a better way?
Imagine if you could create compelling marketing content quickly, efficiently, and at a lower cost—content that truly reflects who you are, engages your target audience, and positions you as a leader in your field. VAi, the UK’s first AI-powered insolvency bot, is here to revolutionise how you market your practice.
Break Free from Writer’s Block
One of the most frustrating aspects of marketing is staring at a blank page, unsure of where to start. Writer’s block can be a significant barrier, especially when you’re trying to craft content that resonates with your audience and have little time to do so. VAi eliminates this problem entirely. With VAi, you’ll never be stuck for words again. It can generate ideas, structure your content, and even suggest the tone and style that will best engage your readers. Whether it’s a blog post, an article, or a social media update, VAi helps you create content that is relevant, insightful, and polished — without the stress.
Create Content That Stands Out
The generic, one-size-fits-all marketing messages that saturate the insolvency profession do little to differentiate you from the competition. VAi enables you to craft personalised, creative, and targeted content that speaks directly to your audience’s needs and concerns. By using VAi, you can create marketing materials that are not only more interesting and engaging but also more reflective of your unique expertise and approach. This personalised touch helps build rapport with potential work introducers, positioning you as a trusted and knowledgeable adviser rather than just another name in the industry.
Save Time and Effort
Networking in the traditional sense — attending endless events and trying to make small talk — can be draining. It’s also time that could be better spent more productively. With VAi, you can streamline your marketing efforts, freeing up more of your time to focus on what really matters. Instead of trying to be everywhere at once, you can concentrate on producing high-quality content that reaches a wider audience and makes a lasting impact.
Make Your Marketing More Exciting
Let’s face it: most of the insolvency marketing out there is, frankly, boring. It lacks creativity and doesn’t inspire confidence or interest. VAi changes that by injecting a fresh perspective into your marketing. It helps you develop content that is vibrant, engaging, and, most importantly, aligned with your brand’s voice and values. This not only makes your marketing more enjoyable to create but also more enjoyable for your audience to read.
The Future of Marketing in Insolvency
VAi isn’t just a tool; it’s a game-changer. It’s designed to make your marketing more effective, more enjoyable, and more reflective of who you are as a practitioner. By harnessing the power of AI, you can transform your approach to marketing, creating content that sets you apart from your competitors and establishes you as a leader in your field.
So, if you’re tired of the traditional, labour-intensive marketing methods that offer little return, it’s time to explore what VAi can do for you. Say goodbye to writer’s block, uninspired content, and tedious networking. Say hello to a new era of marketing — one that is creative, efficient, and, most importantly, more you.
Ready to transform your marketing? Discover how VAi can help you stand out in the insolvency field today. Simply give Paul a call.
